![]() Learn more about how to automate your email marketing activities.With MailList King you can use your favorite e-mail software (Microsoft Outlook, Outlook Express, Eudora, etc.) as a Mailing List Server, so you can easily create, manage and communicate with a list of people interested in your web site, products or organization. ![]() With Zapier, you can connect your email marketing software to the other apps you use-such as online forms, eCommerce platforms, and CRM apps-so all your new leads are automatically added to your email marketing software. If you use even a handful of these ideas, you'll be compiling your email list from a lot of different sources. People over 50 and teens aren't likely to have many overlapping interests, and should therefore be segmented into separate groups. Maybe you gave users the option to opt in to certain promotional emails and not others, or maybe you collected some demographic information. Once you collect plenty of names and email addresses, prepare for your marketing campaigns through segmentation. Whether you're using LinkedIn Lead Gen Forms, Facebook lead ads, or 4, they allow users to join your email list without ever leaving the app they're on. Lead generation forms are some of the most popular and effective ways to grow an email list. It'll keep your existing subscribers subscribed and convince those missing out to opt in. If you're preparing to release an exciting new product, give your subscribers access in advance. Offer exclusive or early access to new products or promotionsĪs an avid concert- and festival-goer, I'm always on the early bird list for my favorite events. Buying and using email lists is a violation of these rules and can result in legal penalties.Ģ2. Its consent rules prohibit companies from reaching out to individuals without their expressed consent. ![]() ![]() If your company offers services to people living in Europe, the General Data Protection Regulation (GDPR)'s requirements apply. How would you feel if some company you never heard of started emailing you out of the blue? Personally, I'd wonder how they got my email address and would unsubscribe before giving the email any attention. It's more likely to annoy your recipients. You're much better off attracting people you know are interested in your offerings and willingly provide their emails. Many for-sale email lists are filled with email addresses of people who won't actually bring in any revenue. You may be tempted to buy a list with names and emails of members of your target demographic. You own your email list-no social media algorithm or keyword bidding will change who you can target, when you can contact them, or what kind of content you can send them. ![]() By integrating drip marketing tactics into your email marketing strategy, you can target customer segments with customized campaigns designed to make them repeat customers. Unless you collected their emails without their knowledge (not recommended-or legal), you can feel confident that everyone on your list wants to learn more about your offerings, or at least thinks it's worth it for whatever you're offering in return. It reaches parties who are already interested. While you should allocate enough resources to make your newsletters and other targeted email content shine, email marketing is a relatively inexpensive way to reach your audience. Here's why it benefits you to build an email list: Nearly everyone has an email address, and email marketing is one of the easiest ways to reach your customers. Just because social media marketing boomed in recent years doesn't mean email marketing is now a tactic for dinosaurs. ![]()
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